BrandMatch: Crystal Light and Novalia
Kraft brand Crystal Light leveraged Evol8tion's startup expertise to execute a pilot program with Novalia - a cutting-edge conductive ink startup out of the UK.
Successfully deployed in-market in less than 15 weeks, the pilot was the first ever US-based conductive ink execution, enhancing Crystal Light's physical presence on the Miranda Lambert tour in Summer 2014. The technology surprised and delighted consumers across the nation, garnering over 125 million impressions and providing Kraft with a new, cost-effective platform for future in-store display and packaging execution.
“Using their scouting sensors Evol8tion saw us on their radar and contacted us to pitch to a brand partner. They worked tirelessly behind the scenes to allow us to shine in front of the brand and guiding us to be on message. We won the pitch, and their efforts continued during the pilot, guiding us through the sometimes dark and bumpy road of working with a large brand.”
-Kate Stone, CEO and Founder of Novalia