Inno Diag 2 In progress


 

INNOVATION DIAGNOSTIC

We've created a simple 8-question self-assessment for brands that looks to benchmark your progress on bridging the gap between how you think about technology and how you act with regards to technology innovation.

 

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To what degree do you agree with the following statement?
To what degree do you agree with the following statement?
"Technology (digital, social media, mobile, emerging) plays an important role for my brand and business."
To what degree do you agree with the following statement?
To what degree do you agree with the following statement?
...and technology is only going to become more important over/in the future.
Option One
Option Two
To what degree do you agree with the following statement?
To what degree do you agree with the following statement?
When it comes to taking full advantage of these opportunities, I feel like I am educated, up to date and in touch with all of the possibilities out there.
Option One
Option Two
To what degree do you agree with the following statement?
To what degree do you agree with the following statement?
From an execution standpoint, I feel like I have maximized the full potential of technology investment, implementation and innovation (results, insights, creativity.)
Option One
Option Two
To what degree do you agree with the following statement?
To what degree do you agree with the following statement?
I feel like my brand is keeping up with its consumers (and possibly even ahead) when it comes to technology innovation.
Option One
Option Two
To what degree do you agree with the following statement?
To what degree do you agree with the following statement?
I feel like my brand is keeping up with its competitors (and possibly even ahead) when it comes to technology innovation.
Option One
Option Two
To what degree do you agree with the following statement?
To what degree do you agree with the following statement?
Partnering with startups and entrepreneurs represents an innovative and differentiating opportunity for my brand or business.
Option One
Option Two
To what degree do you agree with the following statement?
To what degree do you agree with the following statement?
My organization will need to be more entrepreneurial (moving quicker, taking risks, adapting to change, and “failing fast”) in order to be successful in this “brave new world.”
Option One
Option Two