Mondelez International


Mobile Futures

Mondelēz International

 

Scaled BrandMatch: Mondelez Mobile Futures

Evol8tion led Mondelez's Mobile Futures program from its launch in the US, through its expansion to Brazil and Australia. 

The program paired 9 Mondelez brands with 9 mobile startups, launching 9 in-market pilot tests in 90 days. As a result, Mondelez leapfrogged its competition in mobile, established a culture of in-house “intrapreneurship”, and won Mobile Marketer of the Year in 2013. The success of Mobile Futures has inspired Mondelez to renew its partnership with Evol8tion for its Shopper Futures initiative - which aims to build the future of retail in the US and Canada.


"Evol8tion has been core in transforming Mondelēz International into a culture of ‘intrapreneurs' through their leadership of the Mobile Futures programs." 


-B. Bonin Bough, SVP, Chief Media and eCommerce at Mondelēz International